Outline-AG


 * __ Introduction __**
 * Question**: In what ways did advertisements try to persuade people to move to the west coast during 1867 through 1918?

http://www.encyclopedia.com/topic/Internal_Migration.aspx#1-1G2:3401802654-full - reasons for internal migration http://www.encyclopedia.com/doc/1G2-3401804525.html- western migration http://memory.loc.gov/ammem/cbhtml/cbturn.html - post gold rush troubles for the west coast http://memory.loc.gov/ammem/cbhtml/cbrush.html - after the gold rush settlement (includes farming, land, laws, and transportation from the east) http://memory.loc.gov/ammem/cbhtml/cbmagnet.html - tourism and real-estate in the west coast
 * __ Historical Context (secondary sources) __**
 * Population had boomed during the gold rush
 * New residents began to dwindle as the gold rush ended
 * Many of the gold rushers returned home
 * Turn of the century the pacific coast was no longer America’s out post
 * Majority ranching and farming
 * Transportation of goods and people was still an issue
 * Central pacific line connected east to west was completed in 1869
 * Agriculuture (citrus) boomed with the ability to export goods
 * Populations grew as extensions of the transconinental line spread through the coast
 * People used the railroads to visit and to move
 * tourists to see the redwoods of the sequoia forests and the waterfalls and cliffs of the Yosemite Valley.
 * Resorts and hotels began popping up everywhere
 * Conservation movement Yosemite national park in 1890
 * Considered a paradise with many natural resources until the California earthquake in 1906


 * __ Direct response to the question: __**
 * Introduce the adds
 * **Rainer beer-**
 * Date produced: 1907
 * Topics covered: Purity, drink, food, and health
 * Audience: Throughout the US
 * Author/company: Seattle Brewing & Malting Co.
 * Purpose: to sell beer made in Seattle
 * Interpretations/inferences: This add not only shows the quality of the product but it also sells the idea of healthier living in the west coast. Images of children happy and playing leave the consumer with the idea that people living in the west are happy. The consumer believes they are happy because of the healthier lifestyle that is portrayed in this advertisement. The repetition of the word pure is suggesting that the west is cleaner. It can be inferred that this is due to the natural resources that are displayed in the background images. A clean field and many trees give the viewer a sense that this land is untouched and therefore purer.
 * **The Natatoriun-**
 * Date Produced: 1909
 * Topics covered: Fresh salt water, health, in shape, relaxation, beauty, and natural
 * Audience: Throughout the US
 * Author/company: Luna Park
 * Purpose: To advertise the natural resources located at Luna Park. This advertisement was intended to attract tourist to the park.
 * Interpretations/inferences: This advertisement is displaying the natural resources that the west had to offer. This advertisement is trying to convince the audience that not only is the natural resources beautiful they are functional. They are promoting a healthier and more beautiful person. This is achieved by visiting this park. This advertisement is showing that people are more relaxed and healthier after they visit.
 * **DeLape Tours-**
 * Date Produced: 1914
 * Topics covered: tourism, luxury, Seattle, exclusive, Lake Washington Canal, and sophistication.
 * Audience: Throughout the US
 * Author/company: DeLape Tours Co.
 * Purpose: To bring people to tour Seattle in one of their cars.
 * Interpretations/inferences: Beyond the surface this advertisement is a lot more than a tour. This is an advertisement for Seattle itself. This advertisement displays elegance, sophistication, and luxury in its images and text. This advertisement is suggesting that Seattle is a place of beauty and refinement. They are selling the idea that Seattle is the place to be. The people viewing this add will be intrigued by Seattle, want to visit, and possibly move.
 * **Green River Hot Springs Hotel and Sanitarium-**
 * Date Produced: 1901
 * Topics covered: Health, luxury, tourism, vacation, high standards, nature, modern, railroads, easy access, elegance, relaxation, and testimonials.
 * Audience: Throughout the US
 * Author/company: Washington Hot Springs Company
 * Purpose: To get people to visit and enjoy Washington. They want people using the railroads, touring, and staying at their resort. This will all bring economic advances to the area.
 * Interpretations/inferences: This advertisement promotes the idea of healthier living. They are advertising that this resort will improve one’s health. The testimonials are a testament to this. They say they are cured. This further expands the idea that the west was a place to live. They are suggesting that one will live healthier and longer after visiting. This advertisement also promotes the idea of luxury. This resort was modern for the time. A person reading this advertisement will be under the impression that the west id for the high class. It is new and innovative.
 * **Seattle city of millions-**
 * Date Produced: 1907
 * Topics covered: growth, comparison to Chicago, Seattle, a new and upcoming place, following the trends, money, and banking.
 * Audience: Throughout the US
 * Author/company: American Savings Bank & Trust Co. of Seattle and Albert B. Lord & Company Inc.
 * Purpose: To encourage investments in Seattle and their bank. Prove that Seattle is the new place to be.
 * Interpretations/inferences: This advertisement is suggesting that Seattle is the new Chicago. It is the place of opportunity to make money. They are saying that many are moving in and the place is a booming place of commerce. It is the place to be and the place for your money to be. They want more costumers so they are playing the place up so that new residents come and therefore they have more investments.
 * **Common themes between the Ads:**
 * Health, Place to live/Travel, Tourism, Natural Resources, Growth, Pure life, and luxury.


 * __ Corroboration __**
 * Similarities
 * Health 4/5 ads include
 * Relaxation 3/5 ads include
 * Natural living/Natural Resources 4/5 ads include
 * Luxury/Financial growth 4/5 ads include
 * Place to live/Travel 4/6 ads include
 * Purity 3/5 include
 * Differences
 * Financial vs. natural ads
 * Tourism vs. living/moving
 * Product their selling
 * These differences can be accounted for because they are all different adds by different


 * __ Conclusion ( __**__ **Summary of research and findings, restate the original question and final answer)** __


 * __ references __** : Primary Sources-AG and Secondary Sources-AG